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Communications Specialist I

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Description

Purpose:

 

Under general direction, develop and implement marketing and communication projects to promote UPMC Enterprises and its portfolio companies, and company/product launches. Support marketing, communication and sales strategies for internal and external audiences related to health care innovation and technology.

 

 

 

 

Educational/Knowledge requirements

 

 

 

  • Bachelor's degree in Business, Marketing, Communications or a related field required. 

  • 1-3 years’ experience in Marketing or Communications or related field required.
  • Project Management experience required with a keen attention to detail.
  • Experience on a team that provides clients with marketing counsel required. Agency experience a plus.
  • Strong writing skills in several styles (technical, expository, persuasive, and social/web), in order to develop and edit copy for newsletters, advertisements, presentations, case studies, reports, white papers, web, social, and other communication programs
  • Experience with social media paid and organic strategy and execution. Use of scheduling tool a plus.
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  • Ability to communicate and collaborate with a broad range of people, including software engineers, product managers, entrepreneurs, medical professionals, academics, and corporate leaders.
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  • Ability to assist with translating scientific/medical/financial/regulatory information to a lay person's understanding.
  • Responsibilities 
  • Support and execute against strategies to achieve marketing and communication goals that support UPMC Enterprises business objectives, including employee retention and recruitment, inbound business opportunities, product and company launches, and brand recognition. 
  • Demonstrate a current knowledge of marketing platforms and channels, including the ability to leverage data and results to gather insights.

  • Support the research, writing, design and production of any materials for UPMC Enterprises (internal and external audiences) and portfolio companies, including projects both developed and spun out of UPMC and its strategic partners.
  • Support marketing team in consulting with internal and external clients and partners. 
  • Support the activation of marketing plans for pre-launch and early stage companies.
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  • Support senior members of the marketing and communications team with development and implementation of strategic plans to increase UPMC Enterprises brand visibility and awareness locally and nationally, including support of sponsorships and events.
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  • Write and edit copy for digital channels (including social media and website), publications, case studies, letters, advertisements, audio/visual presentations, speeches, and other communication programs to diverse audiences, including internal stakeholders, academics, entrepreneurs, physicians, and software engineers.
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  • Document and report on the results of marketing communications activities and support in evaluation of effectiveness.
  • Support the execution of projects within stated budgets; handle approvals and other client relations and take responsibility for accuracy and effectiveness of information communicated.

 

 

Standard Responsibilities

 

  • Performs in accordance with system-wide competencies/behaviors.

  • Performs other duties as assigned.

 

Qualifications

Bachelor's degree in English, journalism, communications, health sciences, or a related field required. Completion of UPMC Summer Associate Program preferred. Must have knowledge of traditional and digital marketing best practices, excellent communication, multitasking, organizational, research/interviewing, writing, grammar, and interpersonal skills.

Licensure, Certifications, and Clearances:

UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Location: Pittsburgh, PA, United States
Job ID: 81238098

UPMC is an equal opportunity employer.
Minority / Females / Veterans / Individuals with Disabilities